How Mobile Phones Have Changed Online GamblingApril 16th, 2018
As technology has increased at an expotential rate, casinos have have typically led the way with new developments and innovations.
Smartphones have changed the world. With technology improving at an unprecedented pace over the last two decades, the average consumer has gone from using a device that’s capable of no more than calls and texts to one that basically controls and monitors their whole life.
According to the stats, there are now more than 2.5 billion smartphone users in the world. As well almost two-thirds of the world’s population owning a smartphone, research by Dr Richard House suggests we check our phones an average of 85 times per day. That’s a lot of thumb action.
In fact, things get even more interesting when you consider that there are now thousands of casino apps generating more than $40.6 billion (£28 billion) in revenue each year. Put simply, smartphones have become an extension of our lives.
Unsurprisingly, online casino gambling has been caught up in this tidal wave of change. In fact, the reality is that iGaming developers and operators have been swimming ahead of the tide over the last few years. Compared to other industries, online betting has embraced this new technology like a long-lost friend.
Indeed, when you scroll through some of the top mobile casino, poker and sports betting sites, you’ll now find a myriad of impressive features. To give you a better insight into gaming on the go and how mobiles have changed the game, let’s consider the following points.
Ask any online gamer how mobiles have changed the game, and the most common answer you’ll probably get is accessibility. Because our phones are always by our sides, dipping into your pocket and having a quick blackjack bet or turn of the roulette wheel is easier than ever before.
Naturally, mobile betting sites and betting apps have had to accommodate this need for speed. Today, when you play via your mobile, everything will be touch sensitive. This means searching is a simple case of swiping up, down, left and right. Betting means touching the screen and everything can be undone with a shake. As well as being impressive, all of these features mean you can login and bet within seconds.
Following on from the above benefit of mobile betting, today’s games are now more interactive. If we look at the mobile casino world, live dealer games can now be played via a modern smartphone. However, beyond the interactions you can have with real dealers, virtual games are interactive in their own way. Unlike desktop games where you’re fairly disconnected from the action, mobile games can be controlled with swipes and shakes.
For example, if you were playing blackjack, you could select your stake and then flick your finger up to place the bet. Similarly, you can swipe down on a set of slot reels and the game will kick into life. Another way you can play is to shake your device. The effect of these features is that it makes the games more tactile. This in turn means mobiles have made online gambling more interactive.
If there’s one innovation the iGaming industry has helped popularise over the last two years it’s paying by mobile. Although not developed by our industry, it has become a default method for many bettors, and that’s helping to make it a mainstream payment method. In simple terms, pay-by-mobile allows you to deposit funds to your account by making a charge to your phone bill. Once you’ve activated the option inside your betting account (by entering your mobile number and confirming it), the process takes just a few seconds.
To add funds to your account, all you have to do is input the amount (up to £30) and reply ‘yes’ when you receive a text message. At this point, your deposit is made and the charge will be added to your monthly phone bill or deducted from your pay-as-you-go credit. Aside from being efficient, this system is great because you don’t have to input your financial details. By keeping this information out of the payment process, it makes it a lot tougher for criminals to steal your money. And that is a huge positive.
A Glimpse into the Future
As it stands, mobile phones have ushered in some impressive changes to the betting industry. However, just as the tide itself never stops, there is more to come. Thanks to Nintendo’s Pokémon Go, we already know that augmented reality can take the mobile gaming experience to a new level. With companies such as NetEnt and Microgaming already experimenting with virtual reality desktop games, there’s no reason augmented-reality mobile betting couldn’t become a real thing.
Whether it’s projecting roulette wheels onto the table in front of you or features designed to enhance the mobile environment, the possibilities are certainly tantalising. So, as much as smartphones have already improved the virtual betting experience, the chances are that there are even more changes to come.